Geoffroy Sardin has stepped into the role of CEO at PullUp Entertainment, the French game publisher, marking a new chapter in his impressive career. He originally joined PullUp Entertainment at the beginning of 2024 in the capacity of deputy CEO following nearly 26 successful years with Ubisoft.
Reflecting on his new position, Sardin expressed, “I am deeply honored to be named the CEO of PullUp Entertainment. I want to thank Fabrice Larue and the Board of Directors for their confidence in me. I also must acknowledge the incredible teams within the company, who I’ve had the privilege of collaborating with over the past 15 months. Our achievement with AA and Indie games stems from the high quality and compelling gameplay that our dedicated gaming communities love. We plan to keep pursuing this effective strategy as we work on further bolstering the organization’s maturity and discipline. Our aim is to meticulously roll out an ambitious launch plan for the upcoming fiscal year and beyond.”
Fabrice Larue, the Executive Chairman, commented on Sardin’s impact, stating, “In just over a year, Geoffroy has made a remarkable influence on the workings of PullUp Entertainment. He has driven transformative changes with determination, enhancing our focus on live content and refining the structure of our creative studios. Under his guidance, the Focus Entertainment Publishing teams successfully launched Warhammer 40,000: Space Marine 2, setting a new record. His extensive knowledge of the video game industry and his leadership skills are tremendous advantages for the Group. We are thrilled to have him take on operational management to keep PullUp Entertainment on its current path of success.”
